About Us

​The Northwest Arkansas Tourism Association (NATA) is the official nonprofit organization established for the purpose of encouraging and stimulating tourism travel and vacation business to and within the Northwest Arkansas region. It is one of 12 regional associations in the state created by the Arkansas Department of Parks & Tourism, and includes Benton, Washington, Carroll and Madison counties. In addition to promoting the Northwest Arkansas region overall, NATA also represents, promotes and markets the four-county area’s many attractions, destinations and tourism entities.

NATA is guided by a Board of Directors made up of Northwest Arkansas tourism and hospitality industry leaders.


J.R. Shaw

Visit Rogers


Kalene Griffith

Visit Bentonville


Brandon Kelley

Discover Bella Vista


Sandy Martin

Arts Council of Eureka Springs

Past President

Molly Rawn

Experience Fayetteville

Chris Claybaker

Greater Berryville Chamber of Commerce
Carroll County

David Faulkner

Pinnacle Hills Promenade
Benton County

Meghan Feyerabend

Feyerbend Photoartists
Benton County

Brandi Holt

Huntsville Economic Development
Madison County

Adam Leslie

Withrow Springs State Park Madison County

Sandy Martin

Arts Council of Eureka Springs
Carroll County

Elvis Moya

University of Arkansas Athletics
Washington County

Alison Nation

Crystal Bridges Museum of American Art
Benton County

Darcy Ballew

Walton Arts Center
Washington County

Joanna Sheehan Bell

Washington County

Tanya Smith

Turpentine Creek Wildlife Refuge
Carroll County

Mark Zaiger

Arvest Ballpark
Washington County

Holland Hayden

City of Siloam Springs

Linda Graves

Holiday Island

Mike Maloney

Discover Lowell

Gina Rambo

Eureka Springs CAPC

Abby Gann

Springdale A&P Commission 

William Armacost

Arkansas Tourism Welcome Center (Bella Visa)

Raymond Burns

Rogers Chamber of Commerce

Lawrence Blood

Holiday Island

Graham Cobb

Greater Bentonville Chamber of Commerce

Patti Eiland

Siloam Springs Chamber of Commerce

Jennifer Irwin

Fayetteville Chamber of Commerce

Steve Johnson

Greater Berryville Chamber of Commerce 

Nelson Peacock

Northwest Arkansas Council

Bill Rogers

Springdale Chamber of Commerce

Advertise With Us!

Expand your marketing reach with the official Northwest Arkansas Visitors Guide and NorthwestArkansas.org, the region’s official tourism portal, and open the door to more business, as we invite millions of visitors to explore all that Northwest Arkansas has to offer!

Become a Member

Learn more about city, chamber or regional partner membership.

Keep In The Know

Want to stay up-to-date on all of the ​fun things to do and places to see in Northwest Arkansas? It’s easy – just subscribe to our quarterly NWA Tourism e-newsletter and we’ll add you to the list!

Request Information

Click here to request regional trip-planning information including guidebooks from our 10 city partners.

Visitors Guide

​Click here to view or request a copy of the official 2019 Northwest Arkansas Visitors Guide!